NS Jeweller's founder, Haji Naseem Ahmed, comes from an ancient Indian family with a deep-rooted tradition of precious stone craftsmanship. His lineage traces back to Jaipur, the historic "Pink City," known not only for its architectural beauty but also for the vibrant culture and rich history that inspired the poetry, passion, and compassion embedded in his family’s legacy. From a young age, Haji Naseem Ahmed was captivated by the magic of gemstones, a passion that ran through his veins. He was a man with an exceptional eye for color, able to see the potential in every stone, and a heart committed to honoring his heritage while shaping a brighter future for his family.

In 1975, driven by a combination of ambition and respect for his craft, he took a bold step forward and opened his first business in Jaipur, focusing on the intricate art of cutting and polishing precious stones. He started humbly, working with rough, uncut stones, and through his meticulous skill and deep understanding of gemstones, he revealed their hidden beauty. His work was not just about cutting stones; it was about breathing life into each gem, allowing it to shine in its full glory. Over time, his relentless dedication, paired with a commitment to excellence, transformed his small operation into a flourishing, highly successful business. As his reputation for quality craftsmanship spread, Haji Naseem Ahmed’s work began to be recognized far and wide. Yet, despite his growing success, he remained deeply focused on creating a better future for his family, treating his employees with fairness, and ensuring his clients received only the finest products. He built his business on the pillars of quality, integrity, and trust—values that continue to define NS Jeweller to this day.